# Vicwest Roofing · Implementation handoff (compact)

Family: `industrial-trade-credible` · see `references/family-DESIGN.md`

## Pages (architect-decided · do not invent new pages)

### /home
- **Role:** Orient visitors quickly and route them to the right high-intent page.
- **Visitor intent:** A homeowner, builder or commercial buyer wants to confirm Vicwest is local, real, reachable and relevant.
- **Block list:** hero · trust-bar · services-grid · why-us · proof-strip · gallery · service-areas · reviews · cta-band
- **Content focus:** The home page should establish the core offer, region, proof and branching paths. It should not explain every service deeply; it should make the visitor choose between roof replacement, new roofs, guttering, builders and project proof.
- **NOT here:** Detailed replacement process, CAD estimating workflow, gutter-specific symptoms, employment culture and suburb-by-suburb detail live on their own pages. Home links to those pages instead of repeating…

### /roof-replacements
- **Role:** Primary homeowner sales page for ageing, leaking, rusting, tiled, iron and asbestos cement roof replacement.
- **Visitor intent:** A homeowner is comparing roofers and wants to understand process, risk, cost drivers, timing and warranty.
- **Block list:** hero · spec-callout · process · product-spotlight · case-study · comparison-table · warranty-detail · reviews · faq · lead-form
- **Content focus:** This page goes deepest on full roof replacement: tile-to-Colorbond, old metal replacement, battens, sarking, anticon, flashings, penetrations, cleanup and warranty. It should turn anxiety into a clear sequence.
- **NOT here:** New build plan estimating, builder credit accounts, full project archive and careers content are excluded. Gutters are mentioned only as related roof-edge work and linked to the gutters page.

### /new-roofs
- **Role:** Builder and new-home roofing page focused on estimating, scheduling and plan-based work.
- **Visitor intent:** A builder, project coordinator or new-home owner wants to know if Vicwest can quote from plans and keep pace with construction schedules.
- **Block list:** hero · spec-callout · process · product-spotlight · case-study · faq · lead-form
- **Content focus:** This page is operational: CAD estimating, plan upload, builder communication, pre and post inspections, scheduling around build progress, new homes and residential developments.
- **NOT here:** It should not dwell on old roof removal, homeowner anxiety or gutter-only issues. Those are handled by roof replacements and gutters.

### /gutters
- **Role:** Short service page for gutter, fascia, downpipe and leaf-guard replacement enquiries.
- **Visitor intent:** A homeowner has overflow, rust, drainage problems or ageing roof edges and wants a specific gutter quote.
- **Block list:** hero · spec-callout · product-spotlight · gallery · faq · lead-form
- **Content focus:** This page stays tight around drainage: Colorbond gutters, fascia, downpipes, leaf guard, water damage prevention and roof replacement add-ons.
- **NOT here:** It should not become a full roofing page. Full roof replacement, new builds and commercial cladding are linked but not repeated.

### /builders-commercial
- **Role:** B2B capability page for builders, developers, commercial clients and project managers.
- **Visitor intent:** A trade or commercial buyer wants evidence of scale, process, scope breadth and account handling.
- **Block list:** hero · stats-band · spec-callout · safety-insurance · proof-strip · faq · lead-form
- **Content focus:** This page should feel operational and procurement-friendly: unit developments, commercial roofs, architectural cladding, fascia, guttering, credit application pathway, estimating and safety expectations.
- **NOT here:** It should not use homeowner reassurance, emotional roof replacement copy or a general service grid.

### /projects
- **Role:** Visual proof page built around real completed work.
- **Visitor intent:** A visitor wants to see actual Vicwest roofs before making contact.
- **Block list:** hero · gallery · before-after · case-study · cta-band
- **Content focus:** This page should be 95 percent imagery, filters and project labels. It proves locations, roof types, replacement outcomes and builder capability through real photos.
- **NOT here:** It should not explain services in depth, tell the company story or carry a long FAQ. It links out from project cards to relevant service pages.

### /about
- **Role:** Trust-building page for company identity, people, history and operating standards.
- **Visitor intent:** A visitor wants to know who is behind the business before trusting them with a major roof or builder project.
- **Block list:** hero · about-body · team-grid · stats-band · about-timeline · safety-insurance · cta-band
- **Content focus:** The about page balances company scale with local human trust: ABN-active company, Delacombe base, Hayden as customer-facing figure, crews, apprentices, estimators and Western Victoria reach.
- **NOT here:** It should not sell every service or host the main gallery. It links to services and projects for proof of work.

### /service-areas
- **Role:** Geographic hub for Ballarat, Geelong, Bendigo, Melbourne's west and surrounding towns.
- **Visitor intent:** A visitor wants to know whether Vicwest services their suburb or town.
- **Block list:** hero · service-areas · case-study · map-embed · cta-band
- **Content focus:** This page is about geography and proof by location. It should group regions, list suburbs, show project evidence and avoid pretending every town has a full standalone story.
- **NOT here:** It should not repeat service detail, process or reviews in full. It links to relevant services and projects.

### /contact
- **Role:** Pure conversion page for calls, quote enquiries, plan submissions, address, hours and map.
- **Visitor intent:** A visitor is ready to call, request a quote, send plans or confirm business details.
- **Block list:** hero · contact-form · process · map-embed · service-areas
- **Content focus:** This page should be direct and operational. It should minimise marketing language and make the right contact path obvious.
- **NOT here:** No reviews wall, no services grid, no long company story and no broad FAQ. It links to relevant service pages if the visitor needs more detail.

### /careers
- **Role:** Recruitment page for tradesmen, apprentices, qualified roof plumbers and subcontractors.
- **Visitor intent:** A potential employee or subcontractor wants to know the roles available, work type and how to apply.
- **Block list:** hero · team-grid · why-us · gallery · faq · contact-form
- **Content focus:** This page is about the internal work environment, roles, training, collaboration and roof plumbing career paths. It should support hiring without distracting customers in the main nav.
- **NOT here:** No customer conversion blocks, no full services grid and no review wall. Service pages sell the work; careers sells the workplace.

## Header (architect-decided)

- **Logo:** `brand/logo-light.svg` (light bg) · `brand/logo-dark.svg` (dark bg)
- **Nav structure:**
  - Roof Replacements → /roof-replacements
  - New Roofs → /new-roofs
  - Gutters → /gutters
  - Builders & Commercial → /builders-commercial
  - Projects → /projects
  - Service Areas → /service-areas
  - About → /about
- **Primary CTA:** Call 0403 554 592 (`tel:0403554592`)
- **Secondary CTA:** Free Quote (`/contact`)
- **Mobile:** Mobile header keeps the logo, phone icon and menu icon visible at all times. A sticky bottom bar gives two fixed actions: Call and Free Quote, with Send Plans replacing Free Quote on builder-focused pages.

## Footer (architect-decided)

- **Tagline:** Metal roof replacement, new roofs, guttering, fascia, downpipes and Colorbond roofing across Ballarat and Western Victoria.
- **ABN sentence:** Vicwest Roofing is a trading name of VICWEST GROUP PTY LTD · ABN 69 622 718 361 · GST registered.
- **Trust strip:** VBA licence number to be confirmed · 10-year workmanship warranty on eligible roof replacements · 20+ years' roofing experience · ABN active since 2017 · 4.1 Google rating from 18 reviews · Ballarat based
- **SEO suburb list:** Ballarat, Delacombe, Geelong, Bendigo, Bacchus Marsh, Daylesford, Castlemaine, Creswick, Maryborough, Ararat, Stawell, Bellarine Peninsula, Surf Coast, Melbourne's western suburbs, Alfredton, Wendouree, Highton, Williamstown, Hamilton, Yarraville, Seddon, Altona, Kangaroo Flat, Golden Square, Strathdale, Epsom, Gordon, Lucas, Scarsdale
- **Social:** 
- **Copyright:** © 2026 Vicwest Group Pty Ltd · All rights reserved.

## Visual assets (use these · already in assets/)

- `assets/about-completed.jpg`
- `assets/about-installation.jpg`
- `assets/about-team.jpg`
- `assets/hero-aerial.jpg`
- `assets/hero-roof.jpg`
- `assets/service-gutters.jpg`
- `assets/service-new-roofs.jpg`
- `assets/service-roof-replacement.jpg`
- `assets/service-storm-damage.jpg`
- `assets/work/project-01.jpg`
- `assets/work/project-02.jpg`
- `assets/work/project-03.jpg`
- `assets/work/project-04.jpg`
- `assets/work/project-05.jpg`
- `assets/work/project-06.jpg`

## Hard rules
- Customer-facing copy only · NEVER include words like: demo, mockup, placeholder, internal, verified, audit, Resend, "final details".
- Use locked facts verbatim · do not paraphrase phone / email / address / ABN / warranty wording.
- Use ONLY the visual assets listed above · do not invent image paths.
- Brand accent ONLY on primary CTAs and active links · never as background wash.
- Logo correct variant per surface (light/dark backgrounds).
- Headings do NOT end with periods.
- Use **VBA** when referencing licensing (state is VIC) · never QBCC.

## Do not invent
- reviews · use only the verbatim testimonials above
- licence numbers · do not invent VBA or state licence numbers
- years in business · use the experience_claim above or omit
- exact pricing · no dollar figures unless from facts
- warranty terms beyond 10-year workmanship
- project counts · use only what is in service_list